Again, I was going through past projects, looking at things that I felt had promise, and could become quite attractive designs if they were spruced up a bit, and in particular, I felt that my Tennis Club project would really benefit from this.
My original designs, I felt were viable, and could be used commericially, however, I don't think they have that wow factor, they just seem rather bland, and fairly standard, so I wanted to make something a little different to what other sporting clubs used as their branding.