Mimi Leung adidas originals display.



A commission for  Australian retailer Platypus Sneaker store in Melbourne

When it came to creating the piece, Leung wanted to push the use of the neon lighting by using fluoro colours to make the display change dramatically at night. A group of collaborators came up with the idea of using 3D elements, and so the display was built up from three separate layers; a printed backdrop featuring Leung’s main illustration, cut-out vinyl pieces for the various characters, and the neon lighting itself. The shoes were then placed to interact with the characters and to add to the flow and dynamism of overall the piece.