Sticker Ideas - Urban Outfitters
As an example of the versatility of my pattern designs, I applied them to a series of different products, which could be used as a running theme through the whole package experience, matching thank you cards, and stickers to the boxes with the same design.
First Finalized Ideas. - Urban Outfitters
I really liked the idea of aztec/navajo styled patterns as a design, so looking at my mood board, and further research, I produced a set of designs, and chose my best three to take forward as actual ideas.
Box Ideas - Urban Outfitters
So, after a bit of research into Urban Outfitters as a company, they displayed very simple, and urban tendencies, so I didn't want to over complicate my designs, but I didn't want them to be too simple either, so I mainly focused on the way that they opened, rather than having 1million different processes before you got to the product inside.
This first finalized net that I produced, folds together at the bottom in such a way, that cardboard slats support each other without needing any kind of tape to stop it from falling through at the bottom, while items of a reasonable weight are placed into it.
The top of the box, acts more like a flap, that folds over the top, and fixes to one side of the box, and the middle strip tears away to allow it to open up, and reveal a secondary flap that can be used to display a message.
This second box, was designed for smaller items in mind, when fully built and open, it sits more like a tray, where the lid folds over, and fits into slats to minimize the amount of parcel tape that has to be used.
Urban Outfitters Packaging redesign
So, for the first project of the year, we were told we would have to redesign packaging for one of three chosen brands, not only would this include the visual side of what was on the packaging, but also to take a look at some creative packaging solutions, and how to change the unboxing experience into something that would be enjoyable.
The first thing I set about, was creating a mood board of things I found on the Urban Outfitters website, or any other related medias from Urban Outfitters, to try and get a better feel for what my packaging should be like.
I also created a new mood board stemming from what I had gathered from Urban Outfitter, but focused mainly on native American styled pattern work, as I saw this appeared to be a theme that cropped up quite often on their website, and on the clothing they sold.
I thought it would also be quite important to look at the packaging from similar brands or direct competitors, to see if there were any that had employed a creative way of sending packages out to their customers, but found that instead most of them employed simple cardboard boxes, and plastic/paper jiffy bags.
Schwartz rebrand
For this particular task, we were told to go away, and find a particular every day product that wasn't particularly pleasing to look at, and just looked a bit dated. Me and two other chose to redesign the schwartz spices & herbs range, and looked at how we could create a solution to something that looks like it belongs in your granmothers cupboard, and make it a bit more trendy.
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