Box Ideas - Urban Outfitters

So, after a bit of research into Urban Outfitters as a company, they displayed very simple, and urban tendencies, so I didn't want to over complicate my designs, but I didn't want them to be too simple either, so I mainly focused on the way that they opened, rather than having 1million different processes before you got to the product inside.

 This first finalized net that I produced, folds together at the bottom in such a way, that cardboard slats support each other without needing any kind of tape to stop it from falling through at the bottom, while items of a reasonable weight are placed into it.

The top of the box, acts more like a flap, that folds over the top, and fixes to one side of the box, and the middle strip tears away to allow it to open up, and reveal a secondary flap that can be used to display a message.

 This second box, was designed for smaller items in mind, when fully built and open, it sits more like a tray, where the lid folds over, and fits into slats to minimize the amount of parcel tape that has to be used.

Urban Outfitters Packaging redesign

So, for the first project of the year, we were told we would have to redesign packaging for one of three chosen brands, not only would this include the visual side of what was on the packaging, but also to take a look at some creative packaging solutions, and how to change the unboxing experience into something that would be enjoyable.

The first thing I set about, was creating a mood board of things I found on the Urban Outfitters website, or any other related medias from Urban Outfitters, to try and get a better feel for what my packaging should be like.

I also created a new mood board stemming from what I had gathered from Urban Outfitter, but focused mainly on native American styled pattern work, as I saw this appeared to be a theme that cropped up quite often on their website, and on the clothing they sold.

I thought it would also be quite important to look at the packaging from similar brands or direct competitors, to see if there were any that had employed a creative way of sending packages out to their customers, but found that instead most of them employed simple cardboard boxes, and plastic/paper jiffy bags.

Schwartz rebrand

For this particular task, we were told to go away, and find a particular every day product that wasn't particularly pleasing to look at, and just looked a bit dated. Me and two other chose to redesign the schwartz spices & herbs range, and looked at how we could create a solution to something that looks like it belongs in your granmothers cupboard, and make it a bit more trendy.

Read what the image says. I'm not retyping it.

Poster designs imposed as magazine ads and bus stop ads

Quick t-shirt mock ups, nothing special, banged together quickly as another way cupple could expand on the new sticker pack

set of three posters, all designed to advertise the new sticker pack for cupple. All three designs feature the sticker designs in the backdrop, and have the titles created to look like stickers themselves placed on top. I think these turned out pretty nice, mainly down to the way the placement of the type brings the posters together.